Ask any small business owner or C-Level executive what their number one business concern is and they will probably tell you that it is generating more sales. Ask ten of them what the best way to do that is and you will probably get ten different answers.
The truth is that there are many different ways to help your business generate more sales. The trick is to find the ones that fit best with your business. Despite what some of the “social media gurus” say, there is no magic formula for sales success online. There are, however, proven strategies and tactics that will help your business in generating more sales. These also include cheap bulk index checker.
The five most effective ways for generating more sales online are as follows.
1. Content
If you want to generate more sales you are going to need more qualified leads. And if you want more qualified leads you are going to need more visitors to your website. The only way to get a steady stream of visitors to your website is by providing them with fresh, relevant content. And this content has to be posted on a regular basis.
The content has to have value to your reader. Just because you or your marketing department think it is clever does not mean your readers will find it important enough to share. Gear your content towards your customers wants and needs.
You should offer more than just blog posts. Serve up some valuable information in the form of downloadable ebooks or videos that your readers will have to exchange their contact information in order to receive.
2. Facebook Ads
Facebook is one of the most effective advertising platforms on the planet right now. Many users have complained about the company’s ceaseless efforts to gather as much information about them as possible but this is a boon for businesses and marketers. Facebook allows you to fine tune the target market of your ads to levels that were unheard of just a few years ago.
Age, gender, location and income are just the beginning of identifiers that you can choose from. You can select leisure activities, buying pattern, entertainment interests and so much more.
3. Lead Generation With Twitter
One of the most underutilized features of Twitter is the Advanced Search feature. With this feature you can see who is talking about certain keywords that are pertinent to your business or industry or who is talking about your competition. You can narrow it down to a specific location and date range.
You can even search for tone. That’s right, you can see who is upset with your competition or a product or service, who is happy with it and even who has a question related to your keywords or phrases.
4. Webinars
Using webinars is a way to humanize your company to your prospects. People love the give and take that a webinar provides. It gives them an opportunity to see what your products and services are all about.
They are also relatively inexpensive to produce and have a high participation rate. This is an effective way for you to answer any objections your prospects may have and establish you and your company as a trusted voice in your industry.
5. LinkedIn
LinkedIn is a great platform to network and expand your reach online. Your LinkedIn Company Page is the hub of your marketing efforts and where you can share the latest content from your website.
Join as many LinkedIn Groups as you can and take an active role in them. Offer advice and answer questions from members as they arise. LinkedIn also has an advertising program where you can target certain users of the site.
Generating more sales for your business is an ongoing process but these five tips should make that process a lot easier. And profitable.
Author: Marie Haynes
Owner / Marie Haynes Consulting.
Marie is completely obsessed with trying to understand how Google’s algorithms work and how business owners can produce high-quality pages that Google loves to rank well.
Comments