Your website can be making more money if you treat it more like a user resource than a get rich quick device. Following the path of successful website revenue generation is more productive than trying to learn every new SEO trick that gets mentioned online. While search engines play a key role in bringing your site traffic, it still comes down to expanding quality content that you must feed to your following. The following tips explain how to increase revenue, leveraging your website as attractive content.
Define and Repurpose Content
The first step to increasing your site revenue is making sure your content is clearly defined and that it reflects a demand from your users. Writing useful evergreen content is important, but you also have to ask yourself how this timeless content can be revised and repurposed. Once popular pages become indexed in search engines, they can still get high rankings for several years, so you don't want to get rid of old content if it still brings you traffic, but you may consider adding updates or links to fresher content. Repurposing your content involves referring to it in other media, such as whitepapers, webinars and videos. By expanding content into different presentations, you can increase revenue, leveraging your website as a multimedia resource.
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Study Key Metrics
Don't worry too much about every metric available since studying too much data can be counter-productive and might even cause you to act on inaccurate assumptions. In order to effectively increase revenue, leveraging your website metrics requires that you become very selective as to which types of data really matter in achieving your goals. If you are trying to reach a specific target market, for example, then you do not need to consider all user behavior. A certain percentage of your bounce rate is driven by traffic that visited your site by accident. While bounce rate is important to reduce, concentrate more on finding out what your target users think.
Improve Traffic
You can improve traffic by expanding your content and your communication with your market beyond your website. Choose social networks based on how well they allow you to present your unique message. Use Facebook to share storytelling and various media, since it's the most popular and easiest to use social network. Beyond that, be selective and don't worry about quantity as much as quality. LinkedIn, for example, is a high quality social network for b2b relationships, while Pinterest is high quality for local businesses that want to promote themselves with images of their establishments. Engaging in too many different social networks can be a waste of time, so focus on the ones that best promote your business.
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Capture Leads
The best way to capture leads is to document the ones that come to you organically. Many of those leads should be prioritized for sales. By scoring your leads, you will manage your sales conversions more effectively. The leads that are already close to sales should get the highest scores while all other leads should get lower scores and be nurtured for the future. Develop a list of your highest scoring leads, which you can reach through additional channels such as email and newsletters.
Nurture Leads
While easy sales will take care of themselves, most sales work will likely involve nurturing leads. Try to think of leads more as long-term business relationships. Don't worry about converting the ones not ready to convert. If you craft enough interesting content that you share on social networks, then you should attract plenty of leads to work with. Remember that in order to increase revenue, leveraging your website depends on attracting organic leads, which are always more valuable than any other kind of leads.
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