For the average web search, related and helpful information can possibly be found on millions of pages. Unfortunately, the end user doesn't want to see pages that are loosely related to the search. Instead, of seeing trillions of webpages, search engines like Google employ mathematical algorithms to filter and sort pages by the relevance to your web query. Google's algorithms are the steps and formulas each user's computer takes to turn questions in to answers. Currently, there are over 200 different clues or signals involved in the Google's search engine's ability to predict exactly what you are scouring the web for.
Ultimately, Google's algorithm changes are strategically designed to stop or disrupt unethical 'black hat' techniques. To increase the quality of the user experience, Google looks to erase spam based practices with each update. While several people are concerned about the direction of Google's algorithm updates, the concept is simple; do what is best for the end user and not for the search engine.
Search Engine Evolved
The overall goal of Google's search engine is to provide the user with the best possible experience. In addition, Google looks to connect users to the best possible answer as fast as possible. When Google changes its algorithm, the changes are designed to increase the user's experience. For example, 2013's Penguin and Panda updates were designed to combat against SPAM, while the Humming bird update battled semantic problems, such as synonyms. As a result from all of Google's Algorithm updates, the user benefits with a more intuitive search experience.
Google Penalty
Google penalizes websites engaged in bad or 'black hat' SEO practices. In some cases, individual who do their own SEO may not know they are participating in these types practices. On the other hand, SEO agencies are fully aware of poor SEO practices. This means you should ask your SEO firm as many questions you deem necessary to understand the types of practices they are engaged in. If one of the algorithm updates has affected you negatively or your position hasn't changed, the worst thing you can do is nothing.
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How to Prepare for the Next Google Algorithm Update
Content is King
No matter if it's on your website, articles, blog, or news update, your content should be of the highest quality. Although you were able to get away with purchasing work from $5 article writers, you can't anymore. Even though some may still host this type of sub-par content, before long those sites will undoubtedly be downgraded as well. In any case, you should understand the meaning of quality content.
Created for People instead of search engines. Make sure your content isn't stuffed with keywords only for SEO purposes. Instead, your content should be created with the end user's need or problem in mind. If the keyword doesn't fit naturally, you shouldn't just stuff it in the text to reach a certain keyword density.
Unique content means it can't be found anywhere else on the web.
Beefy content is comprised of a minimum of 500 words. While it may be okay to post 300 word articles, the article networks that allowed short content didn't do as well with the Panda updates. Most that were hit by Google's past updates now require 400 word articles. It's best you stay ahead of the curve and produce 500-600 word documents for you page.
Instead of just text, you can truly make your content unique and enjoyable by adding in images, videos, and other various forms of media.
In addition to the previous tips, you can take a look at your pages Google Analytics to find which pages get a lot of traffic but have a low average time on the page. This data point will indicate the content that isn't compelling enough to keep readers on the page. As a result, this content may need to be updated.
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