Even if your company sells very well offline in a brick-and-mortar store, getting on the web and building an online marketing plan can drastically increase your profits, increase brand awareness, and strengthen your company’s future. In order to have a strong online marketing plan that you can be proud of, you will need to fit together many pieces of the puzzle to create a solid, consistent marketing strategy that works in unison. Only working on one internet platform to market your products or services won’t work effectively, so make sure you work on all the steps below.
Website
A well-designed website will be vital to your online marketing plan. Your site will have to be responsive to work on all types of devices, such as laptops, smartphones, and tablets, so your customers will be able to access your site whenever they need to. What’s more, your site will need to be designed and your content will need to be written with your target audience in mind. The tone, language, and style will need to entice visitors to stay and look around. You should have calls to action, sharing capabilities, a feedback section, and a blog.
SEO
You can use search engine optimization to your advantage—to get potential customers to your newly designed website. With SEO, you use specific keywords and phrases related to your business in your content so when potential clients search for these words on search engines, your company will pop up on the first page. Research these keywords thoroughly and use them throughout your website content, and in your blog posts. What’s more, rich content that is updated frequently will also bring your site to the top of the list on search engines, so make sure you’re adding new, original content to your website—and most likely through your blog—consistently and frequently.
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Advertising
To get the best outcome from your online marketing plan, your organic search results from SEO should be used concurrently with paid advertising. This can be done by creating a pay-per-click campaign through search advertising and display advertising efforts. When your brand is on the web, seemingly everywhere it needs to be, searchers will start to think of you as a leader in the industry, and think of your brand when it comes time to buy.
Building an email list of leads is an easy way to keep in contact with potential clients. A simple way to build this list is to create a newsletter where visitors to your website can sign up to read more about your company and your products or services on a weekly or monthly basis. You will be able to share knowledge and information with visitors who have already indicated that they want to hear more about you. Having a way to contact these warm leads, through email, after they’ve shown interest, is a simple way to close deals.
Social Media
While planning your online marketing campaign, it is essential that you plan to use social media. Twitter, Facebook, Google+, and LinkedIn are great platforms for you to use in order to share your website, your blog content, your deals, and your brand. With social media, you will also be in direct communication with new and existing customers, so you can spend time nurturing relationships by answering questions, sharing information, and appeasing concerns and customer service issues.
It’s Time to Build
If you’ve already researched your target market and your competitors, and you’ve developed your brand and image, you’re ready to start taking the steps above to build an online marketing plan you can be proud of. Design a website, use SEO to your advantage, create an online advertising campaign, build an email list, and get active on social media. By marketing online, you’ll be able to connect and communicate with your existing clients and build relationships with new leads, so you can grow revenue.
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